1. What social media channels should businesses be active on?
We get this a lot. Here's our to-the-point take. If your business is B2B, LinkedIn and Twitter are most relevant to you. For B2C brands or cos., Facebook and Instagram are the right platforms. To reach a younger audience, you can prioritise Instagram and Snapchat over FB.
2. Should I do paid advertising?
When advertising as a business, most platforms limit the reach of your communication. If you’re putting effort in creating good content, you should invest in paid advertising to reach a larger audience and folks beyond your network.
3. How often to post?
You can always share stories (retweet or repost or share) or interesting content from your industry, influencers and partners 2-3 times a week.
Original and interesting content is necessary to establish your brand authority. If you’ve resources for content development post min. 2 times a week; if you’re constrained, we’d say 2-3 times a month. However, you don’t need to post every day as your quality will suffer. Quality is better than quantity – think along those lines.
4. What is the best time to post?
There are numerous theories, and nothing proven (in our humble opinion) on what’s the best time to post. We suggest, post regularly, and post quality content, and don’t worry about “when” to post. If you’re doing paid advertising, timing is even less relevant.
5. How to drive engagement on your pages?
Social Media isn’t just about posting. It is also about interacting and reaching out to your direct and indirect audience. If you can spend 30 mins. on your main platform 2-3 times a week to comment or like other people’s content, you could attract eyeballs to your page. Plus, you can post in various communities or groups.
6. Will Social Media drive sales?
Social Media helps build brand awareness and recall for everyone. If you’re consistent, social media can certainly drive business – the results vary depending on your business and effort.
7. How to track ROI of spend?
For some businesses, it’s easier to track ROI versus others. For example, if folks walk into your physical location after viewing your social media ads, unless you ask them, you wouldn’t know if FB or Insta drove them.
For eCommerce businesses, where you’re driving traffic to your website, it’s easier to track. You can always measure no. of “calls” to your business or inquiries (more direct ROI), and impressions and reach (indirect) via most platforms.
8. How does spending on social media compare versus traditional media?
We help clients advertise on newspapers, magazines, radio and on social media. In every situation, we’re able to reach 10-100 times more people with the same spend on social media versus traditional channels. Plus, one can argue, with audience targeting, you’re able to reach your audience more precisely.
9. What type of content to post?
If you’re a B2B business, case studies and white papers establish your credibility. If you’re B2C, posting video testimonials, even candid images of your business or client interactions can go a long way.
Maintain a balance – make it about your experience and services beyond just direct selling of products. At the end of the day, ask the question, did you provide new or useful information to your audience?
10. Should you outsource social media marketing to an agency?
You’re the best when it comes to establishing your brand on social media, especially organically. With a ton of easy to use tools available (like Canva, Adobe Spark, Mailchimp), you can pave your destiny.
If you are too busy to post quality content consistently, go with an agency. Also, paid advertising is getting trickier every day – so, an agency could help you with better targeting and maximizing ROI of your spend.
We’ve tried to simplify the answers, and obviously there is much more context behind each FAQs. If you’ve a question, drop a comment below or drop a line here.