Are you getting ready for an important Sales meeting with a large customer? Or, perhaps you are working on selling a Strategic Initiative to your C-suite? Or, maybe you have a Town Hall or an Investor Relations meeting to prepare...

The Pillar-Content strategy has been around for some time, and more recently, Gary V has made it popular by successfully tapping it to grow his influence.  With this approach, we are no more running campaigns from pillar to post (bear with me, it should...