5 Must-Have Strategies and Tools that you Need in your Digital Marketing Arsenal in 2019

Marketers always ask the simple question at the start of every year – What will be at the forefront of their digital marketing strategy this year? Adhering to trends and the newest tools makes a world of difference. With potential customers everywhere, every company needs some niche digital marketing techniques and digital marketing tools that can help them identify the relevant target market for their clients.

Additionally, potential customers spring up from the competitors and with some great digital marketing tools, one can convince them all to be part of your bandwagon, especially with the use the right digital marketing tools.  

1. Autoresponders for Internet Marketing

Managing email lists could prove to be a hassle and certainly a monumental task, especially if you have a business that is on a constant lookout for customers. After sending emails with sales copy, it’s likely to get limited responses from recipients. But with timely marketing autoresponders, one can reinforce the marketing pitch inherent within the original mail by scheduling follow-up mails.

The emails will aid in building customer base effectively and even establish brand credibility among prospects. One can leverage email promotion to send out multiple informative mailings about your offerings, on a scheduled basis.

An autoresponder is works as an AI element, capable of automated responses to emails, directed towards visitors, to gather additional information. They can be programmed smartly based on requirements. It is one digital marketing tool that can streamline your marketing business process with automation of replies to visitors.

2. Search Engine Optimization for Online Marketing

One of the best evergreen internet marketing strategies is to leverage search engine optimization for acquiring popularity and reach through search engines. Keyword research has evolved over the years and content optimization has become a digital marketing tool that pushes site rankings to the top. Without placing keywords on blog and blog content, any marketing campaign will fade away gradually.

Keyword research based on website theme and topic helps companies rank high in Google. One can utilize SEM Rush for keyword research nowadays. Conduct site audits and analyse competitor sites for zeroing on the relevant keywords with powerful backlinks. In 2019, companies should stick to niche keywords and avoid competitive ones with high search volume. Create blogs around the target keyword along with other approaches.

3. Video Marketing

Video marketing is an effective digital marketing strategy that is a favorite among digital marketers worldwide. The proliferation of mobile gadgets and smartphones has triggered a mass exodus to video-based channels with an expected growth of 35 percent per year in the next five years. Video channels are digital marketing tools that generate the most views and attention among most content on the web. The generation of immersive media formats and apps have impacted the popularity positively too.

One can witness the growth of well-executed video marketing for several brands with the trend expected to grow in the coming years, with better concepts and creativity.

4. Influencer Marketing

Influencer-based marketing is a digital marketing strategy that has reaped dividends for several brands on social media who are leveraging the craze on social media to build consumer trust. Nielsen revealed that 92% of people are known to trust all kinds of recommendations received from influencers who are popular individuals and celebrities, for several reasons.

But if one is choosing this channel, one has to look for scams and scandals that could take place. The Fyre festival fiasco that involved scores of celebrities is a huge example since the touted “biggest party in the world” did not even happen in reality!

The creative and original aspects of this channel can help a great deal by influencers, but one should avoid association with influencers who with their negative social image, could hurt the brand too.

5. Chatbots

The chatbots are efficient digital marketing tools that have risen in popularity in recent years. The trend will continue in 2019 since these tools can respond to basic questions a brand receives from customers promptly without delay. Chatbots cut down on delays in responses with smart replies saving brands time and money in the customer acquisition process.

Several brands have succeeded in adopting chatbots on Facebook to increase engagement and the sales have commonly received a huge boost for most of them.

Other than the above digital marketing tools and strategies, Blockchain, IoT, and other tech tools will rule the trends too. One can witness some unique tools in the digital marketing arsenal of 2019 that will aid most businesses to trump over the competition. Every brand and company need to test every digital marketing strategy before they determine the perfect blend of marketing approach and channels.

As we come to the close of first quarter of 2019, we have had very interesting conversations with business owner’s during networking sessions and meetups in Washington DC. Everybody is excited about digital marketing and value that it delivers for small and mid sized businesses, but we believe there is considerable value on the table that remains to be unlocked.

Time to move digital beyond just a channel

The underlying power of digital is the flatness and democracy that it has brought into the whole marketing ecosystem and has made beating Goliath no longer a cost and resource intensive challenge for modern day David’s.

But unfortunately, given the underlying power of this medium, SME and SMB business owner’s still view digital marketing through a very skewed lens of tactics and channel presence rather than making it the center stage of their marketing strategy.

With the evolution of several technologies, varied SMEs and enterprises have focused on leveraging them for helping their business progress. Though we have seen unique and interesting multi channel integrated digital marketing campaigns to boost revenues and increase sales but they have missed the mark by failing to leverage it for holistic marketing strategic goals.

For business owners it is important to create an integrated digital marketing plan that needs to be fully aligned to the needs of the business looking beyond just metrics of traffic generation and online branding.

So, what is the digital marketing approach that is perfect for your business?

Creation of digital plans often rely on opportunities and problems that these businesses face personally. A good digital plan needs to be map out a path through setting goals and specific strategies for digital including integration with routine processes.

If there is no strategy or plan in place, review business issues that need to be included in a strategic review. Here are the top reasons why digital marketing should be an integral part of your marketing strategy this year:

1Validate and pivot business objectives with the help of digital

Are you keen on gaining new customers with your plan or will stress on forging deeper relationships with existing clients? A good digital strategy enabled with analytics provides an ideal value driven approach to validating and prioritizing business objectives. An integrated digital approach will help achieve result oriented direction without causing a major churn of resources.

2A digital marketing strategy can help you assess your audience better

Every business needs to have a proper marketing plan in place geared towards your specific set of audience. Without leveraging or marketing to the online marketplace, the dynamics handled by traditional channels will scarcely help your business to know more about your customer persona, profile and behavior. With digital, businesses can understand their competitors, their propositions, and options available to the larger audience in a very effective and efficient manner. With several tools related to digital platforms available, businesses can understand their customer demand, with a thorough search gap analysis based on keywords. The intent can be mapped to your marketing strategy too.

3Without digital you are giving your competition an edge

By not opting for a digital plan or proper allocation of resources to digital marketing, any business is bound to fail. Competitors are presently swarming over each other, taking up chunks of the audience as their clients. With an ad-hoc approach with no direction to your marketing strategies, your competitors will surely devour your digital lunch.

4Navigate to the true north of your value proposition with ease

Many businesses try multiple efforts to outline a defined customer value proposition that attend to the pain points of their audience. A smart digital marketing strategy can help you tailor your offerings based for your target customer personas, by helping you dig into digital patterns and find what engages the audience and encourages loyalty.

5Simplifying the capabilities to understand and hear customers

The digital channel is the "most measurable marketing channel ever". Any analytics channel will register volumes of visits, but will not explore the sentiment of visitors that you need to forge marketing tactics. With an efficient digital marketing plan, website user feedback tools to identify your weak points and then address them.

6Integrating offline and digital can help measure overall marketing effectiveness

Digital marketing activities are commonly implemented in silos. Many companies feel it is easier to package the process into chunks, but the fact is, the approach is less effective. Digital media is effective when integrated with all other marketing approaches including traditional media and response mediums. An integrated digital marketing strategy can combine multiple digital marketing activities for the business with a better realization of objectives.

7Bring agility and responsiveness to your marketing

Insufficient resources and budget often play havoc with small and mid sized businesses ability to shift to volatile market trends especially when it comes to spreading the message across all communication channels. A well planned digital strategy brings in the responsiveness to roll out changes in communication messages across all channels with relative ease bringing in the key element of speed.

8Without an integrated marketing strategy, money and time is wasted through duplication

Even with the allocation of sufficient resources, time and money may still be wasted. It is evident with larger companies where marketing departments spend on different tools and technologies but without basic integration of marketing processes, most online marketing tasks get duplicated leading to wastage of resources.

9Get better agility to stay ahead of competition through digital marketing

All top online brands perform dynamically with new approaches to engage online audiences. They rely on digital marketing strategies to stay ahead of the competition, changing their campaigns based on the market scenario.

10Lack of optimization leads to lower chances of success

Every company relies on analytics to measure their marketing campaign success. But managers need to rally teams to review and act on the results of those campaigns. Without optimal use of previous marketing approaches and strategies, companies will fail to reap maximum success. Optimization leads to better use of search marketing, user experience, and social media marketing.

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