Top 8 Graphic Design Trends in 2019

2019 has been vibrant when it comes to graphic design. While designers have been experimental in different directions, some trends from last year have continued in this year too. Let’s have a look at the Top 8 graphic trends we have observed in the first quarter of 2019.

1. Major use of Bold colors

► Giving designs a more futuristic look, bold colors make a statement. Vibrant designs are toned to meet brand requirements.
► Designers have continued to exhibit courageous supersaturated poppy colors fuelling their design.
► Even the minimalistic designs are no more limited to black and white. They are now created using poppy colors.
Bold colors use in graphics

2. Seamless Use of Animation

► 2D and 3D animations are trending in the advertisements, websites and app designs these days. Animations dominate the designs in the form of short animation clips, micro effects on interactions, animated logos, rendered 3D fonts or 3D images.
► The benefit with 3D fonts is that any sort of font will look good when rendered in 3D. 3D logos created by the merger of 3D fonts and 3D designs are definitely eye-catching and impactful.
► Regardless of the type, 2D or 3D, animations assuredly convey messages easily and effectively.
Animated graphics

3. Use of Custom graphics for brands

► This year we can notice prominent use of customized illustrations, fonts and specific graphics.
► Custom graphics stand out from the traditional designs and are noticeable. Customized handmade illustrations are creative and uniquely etched out.
► Small hand-drawn charts, doodles, fonts and drawings are also interesting and tending up. Custom-made fonts are in trend for creating classic logos.
► A blend of custom and automated design has also attracted major attention.
Custom graphics

4. Perfect Use of Candid Pictures

► Usage of typical stock photos has decreased last year. More real, life-like candid pictures are replacing perfectly staged pictures.
► The natural looking photos reflect everyday people and hence are relatable and impactful.
Use of candid pictures

5. Conscientious use of bold and metallic

► Bold fonts have already got the attention of designers and viewers. We have seen a few big brands have chosen to make a statement using bold fonts instead of images.
► A powerful word put in bold fonts coveys the message effectively, leaves a huge impact.
► Metallic finish in any design stands out. This year metallic is not just limited to bronze, gold or silver, we can see more luminous metallic designs with iridescent colors.
use of bold and metallic graphics

6. Better open compositions with the use of negative space

► Open compositions are designs that show only a part of the entire content. Such compositions without frames use negative space smartly.
► Open compositions with overlapping text on the graphics or just with the minimal texts are trending too.
► Most apps and websites prefer search designs knowing its positive impacts.
Use of negative space in graphics

7. Use of dual tones and gradients

► Gradients have already been in trend last year and have also made it in the trending list this year.
► In 2019, gradients are not just limited to background, we see more of gradient filters and text fillers too. Dual toned gradients are a remarkable thing in logo designs.
► With some big names using these for their branding, we are likely to see more of the vivid color transitions in 2019.
Use of dual tones and gradient

8. Balanced use of isometric illustrations

► Isometric illustrations give the feel of 3D objects in two-dimensional drawings.
► These illustrations work better than flat design and also smaller in size than 3D illustrations aiding in quick loading of the site.
► Isometric icons are already in use on many websites and print projects. The added depth and perspective to flat designs enhance the beauty, effectiveness and understanding of the design
 use of isometric illustrations

The prevailing trends are expected to continue in 2019 but one can expect minimalism to evolve with isometric illustrations, with the re-introduction of dual tones and gradients in graphics. The animation will also play an important role here.

Paul Rand, arguably the best graphic designer who’s ever lived said “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”

A logo represents the company and the values the company stands for.  It should catch viewer’s attention instantly, and needs to be self-explanatory.

Recently, we designed a logo for Big Leap, a consulting service that specializes in foreign education and immigration. Their target audience consists of college-aspiring students and young professionals in India - for who they enable the "Big Leap" to foreign countries. In fact, we chose the name Big Leap after a ton of consumer research.   For the logo design work, the client gave us a free hand. 

We followed Miles Sellyn’s logo design principles while creating the logo. Here's how we put those principles in action.

1. First Principle: Keep it simple.

If your logo is too complicated, or has all the elements of your business, it becomes noisy. Instead, keep it simple by only focusing on the most important message you want to convey. 

For Big Leap: We see companies in the immigration space showing globe, people, airplanes, and other cliched elements often mixed up together in their logo. In Big Leap's case, we decided to keep it simple by focusing on just the two words, “Big” and “Leap”.

2. Second Principle: Make it memorable.

Miles says that a logo, often your company’s first impression, should create an everlasting effect.

For Big Leap: We came up with a few concepts, and each one tried to mimic the “big leap” or a “leap”. Our artist/graphic designer Aparna, hand-drew the logo from her imagination. Frankly, it was her skill that resulted in an attractive design, that in our opinion is memorable as well. 

3. Third Principle: Make it timeless.

The logo should be classic and evergreen. If a logo design is too trendy, it will get out of fashion very soon too.

For Big Leap: We believe, our use of blue, red, yellow - all primary colors and a clean and minimal design gives the element of timelessness to the logo.

Big Leap's Stationery Design

4. Fourth Principle: Keep it versatile

The design of logo should be such that it can adapt easily to various applications, from stationery to billboards, or social media to t-shirts. 

For Big Leap: Before we finalized final logo, we tested it against various backgrounds to ensure the logo worked well on stationery, signage, on doors, etc. As a result, we refined the geometry of logo and colors so that the logo is versatile.

5. Fifth Principle: Make it appropriate

It is very much necessary that your viewer connects your logo with a story behind it. For example, BMW started out in the aviation space. So, in their logo, the white part represents a moving propeller, while the blue section represents the sky. It was appropriate to their industry, and to their audience.

For Big Leap: Big Leap’s final logo shows a human figure leaping across, and in colors blue, red and yellow. The visual is "appropriate" to their target audience's situation. Plus, the design, colours and font-style give the feeling of a company their customers can trust. 

So yeah, that was our design process with Big Leap. The design process wasn't linear, and we cannot rate ourselves 5 out of 5 on each principles. However, directionally, following the principles did help in creating a logo that is great for our client's objectives and his audience.

What do you think?

We’d love to get your feedback or your honest 2 cents on this design. Drop us a line in the comments below. Thanks for reading!

1. What social media channels should businesses be active on?

We get this a lot. Here's our to-the-point take. If your business is B2B, LinkedIn and Twitter are most relevant to you. For B2C brands or cos., Facebook and Instagram are the right platforms. To reach a younger audience, you can prioritise Instagram and Snapchat over FB.

2.  Should I do paid advertising?

When advertising as a business, most platforms limit the reach of your communication. If you’re putting effort in creating good content, you should invest in paid advertising to reach a larger audience and folks beyond your network.

3.  How often to post?

You can always share stories (retweet or repost or share) or interesting content from your industry, influencers and partners 2-3 times a week.

Original and interesting content is necessary to establish your brand authority. If you’ve resources for content development post min. 2 times a week; if you’re constrained, we’d say 2-3 times a month. However, you don’t need to post every day as your quality will suffer. Quality is better than quantity – think along those lines.

4. What is the best time to post?

There are numerous theories, and nothing proven (in our humble opinion) on what’s the best time to post. We suggest, post regularly, and post quality content, and don’t worry about “when” to post. If you’re doing paid advertising, timing is even less relevant.

5. How to drive engagement on your pages?

Social Media isn’t just about posting. It is also about interacting and reaching out to your direct and indirect audience. If you can spend 30 mins. on your main platform 2-3 times a week to comment or like other people’s content, you could attract eyeballs to your page. Plus, you can post in various communities or groups.

6. Will Social Media drive sales?

Social Media helps build brand awareness and recall for everyone. If you’re consistent, social media can certainly drive business – the results vary depending on your business and effort.

7. How to track ROI of spend?

For some businesses, it’s easier to track ROI versus others. For example, if folks walk into your physical location after viewing your social media ads, unless you ask them, you wouldn’t know if FB or Insta drove them.

For eCommerce businesses, where you’re driving traffic to your website, it’s easier to track. You can always measure no. of “calls” to your business or inquiries (more direct ROI), and impressions and reach (indirect) via most platforms.

8. How does spending on social media compare versus traditional media?

We help clients advertise on newspapers, magazines, radio and on social media. In every situation, we’re able to reach 10-100 times more people with the same spend on social media versus traditional channels. Plus, one can argue, with audience targeting, you’re able to reach your audience more precisely.

9. What type of content to post?

If you’re a B2B business, case studies and white papers establish your credibility. If you’re B2C, posting video testimonials, even candid images of your business or client interactions can go a long way.

Maintain a balance – make it about your experience and services beyond just direct selling of products. At the end of the day, ask the question, did you provide new or useful information to your audience?

10. Should you outsource social media marketing to an agency?

You’re the best when it comes to establishing your brand on social media, especially organically. With a ton of easy to use tools available (like Canva, Adobe Spark, Mailchimp), you can pave your destiny.

If you are too busy to post quality content consistently, go with an agency. Also, paid advertising is getting trickier every day – so, an agency could help you with better targeting and maximizing ROI of your spend.

We’ve tried to simplify the answers, and obviously there is much more context behind each FAQs. If you’ve a question, drop a comment below or drop a line here.

1. Canva
Posting visual creatives is the best way for businesses to engage with their audience. Of the many free graphic design tools on the market, is one of the most intuitive and easy-to-use. It's free library of fonts, illustrations, templates, and images give you a pool of graphics that you can easily drag-and-drop, and create beautiful visuals. Visit Canva


2. MailChimp
Email is a great way to nurture your leads. With MailChimp (this email was created and sent via Mailchimp), you have a user-friendly tool that creates great templates and allows basic automation. Say, you want to send a series of emails after a new user registers on your website, you can automate that via MailChimp. For up to 2000 email subscribers, MailChimp is free. Visit MailChimp.


3. Grammarly and Hemingway Editor
Grammarly and Hemingway are your best buddies to make sure your text content is grammatically correct and reader-friendly. Get your punctuations right, and reduce passive voice and long sentences with these tools. You can even use these for writing regular emails (just as we did for this newsletter). VisitGrammarly and Hemingway.


4. Giphy
"Moving" pictures, i.e. GIFs, something that was meant to be only in J.K. Rowling’s fantasy world, is a trend these days. You won't believe that GIFs have been around for 30 years already, and they are getting sexier by the day. We recommend using It allows you to create your own GIFs, or search for interesting GIFs to include in your digital media. Visit


Visuals are the best weapon when connecting with your audience--yes, we're repeating ourselves. Often, you'll need stock images and vectors (design graphics) to make your visuals better -- that's where Freepik comes in. Visit

Instagram has 700 million daily users.
And much to every marketeer's delight, this Social Media platform has towering user engagement levels.Instagram users are younger than Facebook's and much more engaged versus other social media platforms.  
That's why, even if your brand skews to a Facebook or Twitter demographic, you should still get onInstagram. We bring to you 4 DIY tips to grow your brand's awareness on Instagram.


Vishal, our in-house Insta guru has these ideas for you. Feel free to reach out to him with questions. 

1. Follow and Get Followed
Follow those Instagram profiles that can become potential customers in the near future. When you follow people or brands, by virtue of "reciprocity”, a good portion of them will follow you back. The more the followers, the more your brand gets noticed. 

Example, if your business is about furniture, you should follow architects and interior designers. Many of them will follow you back, and now they become part of your audience you can influence.

2. Engage with your Audience
Like, comment or regram (similar to sharing or retweeting) posts of your audience. Use the Direct Message (DM) feature to send personalized notes. Example, when we run contests for our client’s brands, we send personalized DMs, and our participation rates are typically high. 

Respond to questions or complaints. If someone isn't happy with your product or service, respond to them openly rather than deleting the comment. 

3. Create Casual Posts 
Number one reason why busy business-people are not able to be active on Social Media is they think they don’t have content. Vishal, from our team, has some handy ideas

  • When you’re meeting new or influential people, take a picture, tag this person and post
  • Post pictures of your team (or processes) in action
  • Regram posts which are pertinent to your brand. Say, you’re into healthcare, regram posts of well-known health and wellness influencers.
  • Instagram has amazing photo filters. Use them. Take a picture of your product, enhance with a filter and post. Insta folks appreciate the candid content.
  • Use a free photo-editing tool like Canva to make simple posts.


4. Make Your Posts Fun 
Use catchy Call To Actions like Double Tap (same as “like”), Tag a Friend, or ask for Comments in your posts. Make it fun for your audience to engage with you. Mix up fun and humour once in a while to let your personality come out. 

US Office

India Office