Add something unusual about your company/ products or a highlight from the last quarter that surprises your audience.
My take – breaking patterns can be an effective way to inform and engage your audience. This can work well for ongoing communications, e.g., earnings slides, quarterly investor overview updates.
My take – We have a tendency to go back to past slides and rinse and repeat. Instead, let’s ask, “what’s the purpose?”, “what do you want your audience to do?”, and tailor your message.
Steak = putting your audience first and creating an on-purpose story.
Sizzle = visually-engaging and crystal-clear slides – to make your message appetizing.
Perhaps, add one more thing? “Deliver with conviction”, as investors like Gervais are noticing. 🙂
We’d love to hear how you create impactful investor presentations. Please leave a comment about what has and hasn’t worked for you while designing an Investor Deck that engages your audiences.
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