Royal Crown

Ahmedabad, Gujarat, India

Royal Crown is a top 10 player in the decorative laminates industry in India, with significant exports to Europe and Americas.

Outkreate

Outkreate has been Royal Crown’s go-to creative agency partner since January 2016. We drive their social media and email marketing, and support traditional media advertising needs.

Social Media

What We Do

We drive end-to-end Social Media marketing for Royal Crown. From strategy to paid advertising, we manage their entire presence on Facebook and Instagram.

Strategy

Royal Crown’s target audience for Social Media is primarily architects and interior designers. They are repeat users of laminates, and strongly influence end-user purchases.

Target audience is high on intellect and cares for quality-only content. Our content themes revolve around great architecture projects, environmentally-conscious buildings, ideas on interior decor, and humour and trending news.

Results

Number of shares and engagement on social media show that our audience is highly engaged. We also receive strong double-digit inquiries about products monthly, and have built a strong email database.

Print Media Advertising

What We Do

Royal Crown reaches out to its audience via regular advertisements in various trade publications, and we help with the strategy, messaging and design of these ads.

Strategy

Our audience for most trade publications are distributors and retailers in the home-improvement and construction industry. Our messaging focus is to highlight specific product categories and sub-brands of Royal Crown along with communicating unique value proposition at the brand level. We try to have “Call to Action” messaging when possible to influence the audience to request a Product Brochure or connect with Sales to understand RC’s offerings.

Results

Strong brand awareness, and steady flow of inquiries from the trade communities. RC continues to invest in full-year advertising in some publications as they see strong ROI.

Logo Design

What We Do

Royal Crown reaches out to its audience via regular advertisements in various trade publications, and we help with the strategy, messaging and design of these ads.

Strategy

Our audience for most trade publications are distributors and retailers in the home-improvement and construction industry. Our messaging focus is to highlight specific product categories and sub-brands of Royal Crown along with communicating unique value proposition at the brand level. We try to have “Call to Action” messaging when possible to influence the audience to request a Product Brochure or connect with Sales to understand RC’s offerings.

Results

Strong brand awareness, and steady flow of inquiries from the trade communities. RC continues to invest in full-year advertising in some publications as they see strong ROI.

US Office

India Office